Premier Sports - Cambridge v Southport

During Premier Sports live Blue Square Bet Premier coverage of Cambridge United v Southport this Thursday night at 7pm, viewers will again be able to become part of the coverage in a unique and original way. Non-league fans are encouraged to contact the commentators Steve Bower and Ian Snodin during the show - including in-game - and they will incorporate the messages into the coverage. During the last game at York City before Christmas, their twitter address, '@steveandsnods' was trending in the UK.

'The success of the Twitter experiment has blown us away, the fans love it', said Premier Sports Director of Operations Richard Webb. 'For a channel of our size to be trending is incredible, and it just goes to show how popular the Blue Square Bet Premier is. As people become increasingly disillusioned with top flight football, many are turning to the Conference for some proper grass-roots football.'

Cambridge v Southport is a massive game in the hunt for the play-offs. If fans tune in to the channel on Sky 433 at the new start time of 7pm, they will be able to see an extended build-up on free-view, including highlights of many of the New Year's Day matches before the channel goes encrypted for non-subscribers at 7:30pm for kick-off. To view the game and subscribe to over 1000 events in 2012 call 0871 663 9000 or visit www.premiersports.tv

If you want to get in touch with the show, please contact:

twitter: @steveandsnods
email: [email protected]
facebook: facebook.com/premiersports